/* ============================================================
   PUCHU — sistema visual
   Paleta extraída del propio personaje (stickers oficiales):
   blanco/gris muy claro de la carcasa, azul de la armadura,
   cian de la carita-pantalla, verde lima del anillo de acento.
   ============================================================ */

:root {
  --azul: #1450e0;
  --azul-oscuro: #0d3aa8;
  --navy: #0a1730;
  --cian: #3fe0ff;
  --lima: #8fd13f;
  --bg: #fbfcff;
  --bg-alt: #eef3ff;
  --bg-navy: #0a1220;
  --texto: #10182c;
  --texto-suave: #4a5573;
  --borde: #dbe4fb;
  --blanco: #ffffff;

  --radio: 20px;
  --radio-chico: 12px;
  --sombra: 0 20px 50px -20px rgba(10, 23, 48, 0.25);
  --sombra-chica: 0 8px 24px -12px rgba(10, 23, 48, 0.2);

  --fuente: "Plus Jakarta Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: var(--fuente);
  color: var(--texto);
  background: var(--bg);
  overflow-x: hidden;
  line-height: 1.5;
}

img { max-width: 100%; display: block; }

.contenedor {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 24px;
}

section { position: relative; }

.franja { padding: 108px 0; }
.franja-alt { background: var(--bg-alt); }
.franja-navy {
  background: radial-gradient(ellipse at top, #142a5c 0%, var(--bg-navy) 60%);
  color: #eaf1ff;
}

@media (max-width: 720px) {
  .franja { padding: 72px 0; }
}

/* ---------- Tipografía ---------- */

h1, h2, h3, h4 { font-family: var(--fuente); font-weight: 800; line-height: 1.1; margin: 0; }
h2 { font-size: clamp(28px, 4vw, 42px); letter-spacing: -0.02em; }
h3 { font-size: clamp(20px, 2.4vw, 25px); letter-spacing: -0.01em; }
p { margin: 0; color: var(--texto-suave); }
.franja-navy p { color: #c3d3f5; }
.franja-navy h2, .franja-navy h3 { color: #ffffff; }

.kicker {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--azul);
  margin-bottom: 14px;
}
.franja-navy .kicker { color: var(--cian); }
.kicker::before {
  content: "";
  width: 8px; height: 8px;
  border-radius: 50%;
  background: currentColor;
}

.encabezado-seccion { max-width: 680px; margin-bottom: 56px; }
.encabezado-seccion h2 { margin-bottom: 16px; }
.encabezado-seccion p { font-size: 18px; }

/* ---------- Barra de navegación ---------- */

.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
  backdrop-filter: blur(14px);
  background: rgba(251, 252, 255, 0.78);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease, box-shadow 0.3s ease;
}
.nav.con-scroll {
  border-color: var(--borde);
  box-shadow: 0 8px 24px -20px rgba(10, 23, 48, 0.4);
}
.nav-marca {
  display: flex; align-items: center; gap: 10px;
  font-weight: 800; font-size: 20px; color: var(--navy);
  text-decoration: none;
}
.nav-marca img { width: 34px; height: 34px; }
.nav-links { display: flex; gap: 28px; list-style: none; margin: 0; padding: 0; }
.nav-links a {
  color: var(--texto-suave); text-decoration: none; font-size: 15px; font-weight: 600;
}
.nav-links a:hover { color: var(--azul); }
.nav-cta {
  background: var(--navy); color: #fff; border: none;
  padding: 10px 20px; border-radius: 999px; font-weight: 700; font-size: 14px;
  cursor: pointer; text-decoration: none;
}
@media (max-width: 780px) { .nav-links { display: none; } }

/* ---------- Botones ---------- */

.boton {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 15px 28px; border-radius: 999px;
  font-weight: 700; font-size: 16px; text-decoration: none;
  border: none; cursor: pointer; transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.boton-primario { background: var(--azul); color: #fff; box-shadow: 0 14px 30px -12px rgba(20, 80, 224, 0.6); }
.boton-primario:hover { transform: translateY(-2px); box-shadow: 0 18px 36px -12px rgba(20, 80, 224, 0.7); }
.boton-secundario { background: rgba(255, 255, 255, 0.08); color: #fff; border: 1.5px solid rgba(255, 255, 255, 0.35); }
.boton-secundario:hover { background: rgba(255, 255, 255, 0.16); }
.boton-oscuro { background: var(--navy); color: #fff; }
.boton-oscuro:hover { transform: translateY(-2px); }

/* ---------- Hero ---------- */

.hero {
  padding: 168px 0 100px;
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(900px 480px at 85% -10%, rgba(63, 224, 255, 0.18), transparent),
    radial-gradient(700px 420px at 5% 10%, rgba(20, 80, 224, 0.12), transparent);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: center;
}
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; text-align: center; }
  .hero-grid .hero-cta-fila { justify-content: center; }
}
.hero h1 {
  font-size: clamp(36px, 5.4vw, 60px);
  letter-spacing: -0.03em;
  margin-bottom: 22px;
}
.hero h1 span { color: var(--azul); }
.hero-sub { font-size: 19px; max-width: 520px; margin-bottom: 34px; }
.hero-cta-fila { display: flex; gap: 16px; flex-wrap: wrap; margin-bottom: 40px; }
.hero-badges { display: flex; gap: 22px; flex-wrap: wrap; }
.hero-badge { display: flex; align-items: center; gap: 8px; font-size: 14px; font-weight: 700; color: var(--navy); }
.hero-badge .punto { width: 9px; height: 9px; border-radius: 50%; background: var(--lima); }
.hero-figura {
  position: relative; display: flex; justify-content: center;
  width: fit-content; margin: 0 auto;
}
.hero-figura img { width: min(380px, 82%); filter: drop-shadow(0 30px 40px rgba(10,23,48,0.22)); }
.hero-figura .globo {
  position: absolute; top: -8%; right: -4%; z-index: 5;
  background: #fff; border: 1.5px solid var(--borde); border-radius: 18px 18px 4px 18px;
  padding: 12px 16px; font-weight: 700; font-size: 14px; box-shadow: var(--sombra-chica);
  max-width: 195px;
}
@media (max-width: 900px) {
  .hero-figura .globo { top: -6%; right: 2%; }
}

/* ---------- Tags de estado (ACTUAL / PROYECTADO / CONCEPTO) ---------- */

.tag { display: inline-flex; align-items: center; gap: 6px; font-size: 11px; font-weight: 800; letter-spacing: 0.05em; text-transform: uppercase; padding: 5px 11px; border-radius: 999px; }
.tag-actual { background: rgba(143, 209, 63, 0.16); color: #4c7d1a; border: 1.5px solid rgba(143, 209, 63, 0.5); }
.tag-proyectado { background: rgba(20, 80, 224, 0.1); color: var(--azul-oscuro); border: 1.5px dashed rgba(20, 80, 224, 0.5); }
.tag-concepto { background: rgba(74, 85, 115, 0.08); color: var(--texto-suave); border: 1.5px dotted rgba(74, 85, 115, 0.45); }
.franja-navy .tag-actual { background: rgba(143,209,63,0.14); }

/* ---------- El problema ---------- */

.mensajes-mock {
  background: #fff; border: 1px solid var(--borde); border-radius: var(--radio);
  padding: 22px; box-shadow: var(--sombra); max-width: 420px; position: relative;
}
.burbuja { border-radius: 16px; padding: 12px 16px; font-size: 14.5px; margin-bottom: 10px; max-width: 82%; }
.burbuja-cliente { background: var(--bg-alt); color: var(--texto); }
.burbuja-silencio {
  border: 1.5px dashed #cbd5f5; color: #93a0c2; font-style: italic; font-size: 13.5px;
  display: flex; align-items: center; gap: 8px;
}
.problema-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; align-items: center; }
@media (max-width: 860px) { .problema-grid { grid-template-columns: 1fr; } }
@media (max-width: 860px) { .dif-sticker { display: block; margin: 30px auto 0; } }
.cita {
  border-left: 3px solid var(--azul); padding: 4px 0 4px 18px; margin: 22px 0;
  font-size: 17px; font-style: italic; color: var(--navy);
}
.problema-lista { display: grid; gap: 18px; margin-top: 28px; }
.problema-item { display: flex; gap: 14px; align-items: flex-start; }
.problema-item .num { font-weight: 800; color: var(--azul); font-size: 14px; min-width: 26px; }

/* ---------- Contraste qué es / qué no es ---------- */

.contraste-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
@media (max-width: 780px) { .contraste-grid { grid-template-columns: 1fr; } }
.contraste-card { background: #fff; border-radius: var(--radio); padding: 32px; border: 1.5px solid var(--borde); }
.contraste-card.no { background: #fbf7f5; border-color: #f0ded6; }
.contraste-card h4 { font-size: 15px; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 18px; }
.contraste-card.si h4 { color: #4c7d1a; }
.contraste-card.no h4 { color: #b5502c; }
.contraste-lista { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.contraste-lista li { display: flex; gap: 10px; font-size: 15px; color: var(--texto); }
.contraste-lista li b { color: var(--navy); }

/* ---------- Cómo funciona: pipeline ---------- */

.pipeline { display: grid; gap: 0; margin-top: 20px; }
.paso-pipeline {
  display: grid; grid-template-columns: 50px 1fr; gap: 20px;
  padding: 26px 0; border-bottom: 1px dashed var(--borde);
}
.paso-pipeline:last-child { border-bottom: none; }
.paso-num {
  width: 46px; height: 46px; border-radius: 50%;
  background: var(--bg-alt); color: var(--azul); font-weight: 800;
  display: flex; align-items: center; justify-content: center; font-size: 17px;
  border: 2px solid var(--borde);
}
.paso-pipeline.activo .paso-num { background: var(--azul); color: #fff; border-color: var(--azul); }
.paso-titulo { font-weight: 800; font-size: 17px; color: var(--navy); margin-bottom: 6px; }
.paso-texto { font-size: 15px; }

/* ---------- Tarjetas genéricas ---------- */

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
@media (max-width: 900px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 620px) { .grid-3, .grid-4, .grid-2 { grid-template-columns: 1fr; } }

.tarjeta {
  background: #fff; border: 1.5px solid var(--borde); border-radius: var(--radio);
  padding: 30px; transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.tarjeta:hover { transform: translateY(-4px); box-shadow: var(--sombra-chica); }
.tarjeta .icono {
  width: 48px; height: 48px; border-radius: 14px; background: var(--bg-alt);
  display: flex; align-items: center; justify-content: center; font-size: 22px; margin-bottom: 18px;
}
.tarjeta h3 { margin-bottom: 10px; }
.tarjeta p { font-size: 15px; }
.tarjeta code {
  background: var(--bg-navy); color: var(--cian); padding: 2px 8px; border-radius: 6px; font-size: 13px;
}

.tarjeta-navy {
  background: linear-gradient(160deg, #101d3d, var(--bg-navy));
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radio); padding: 30px; color: #eaf1ff;
}
.tarjeta-navy h3 { color: #fff; }
.tarjeta-navy p { color: #a9bbe6; font-size: 15px; }

/* ---------- IA: pantalla estilo carita de Puchu ---------- */

.pantalla-puchu {
  background: var(--bg-navy); border-radius: var(--radio);
  padding: 34px; color: #d9e7ff; box-shadow: var(--sombra);
  border: 6px solid #16233f;
}
.pantalla-flujo { display: flex; flex-direction: column; gap: 0; }
.flujo-paso {
  display: flex; align-items: center; gap: 14px; padding: 12px 0;
  font-size: 14.5px; font-weight: 600; color: #9fb4e6;
}
.flujo-paso.destacado { color: var(--cian); }
.flujo-flecha { color: #3a4d7a; text-align: center; font-size: 13px; padding-left: 23px; }
.flujo-punto { width: 10px; height: 10px; border-radius: 50%; background: #2c3c66; flex-shrink: 0; }
.flujo-paso.destacado .flujo-punto { background: var(--cian); box-shadow: 0 0 12px var(--cian); }

/* ---------- Herramientas ---------- */

.herramienta-fila {
  display: grid; grid-template-columns: minmax(190px, 260px) 1fr; gap: 24px; align-items: center;
  padding: 24px 0; border-bottom: 1px solid var(--borde);
}
.herramienta-fila:last-child { border-bottom: none; }
.herramienta-fila code {
  background: var(--navy); color: var(--cian); padding: 8px 12px; border-radius: 10px;
  font-size: 13.5px; font-weight: 700; display: inline-block; white-space: nowrap;
}
@media (max-width: 640px) { .herramienta-fila { grid-template-columns: 1fr; } }

/* ---------- Componentes / Actual-Proyectado-Concepto ---------- */

.componentes-tabs { display: flex; gap: 10px; margin-bottom: 32px; flex-wrap: wrap; }
.tab-btn {
  border: 1.5px solid var(--borde); background: #fff; padding: 10px 20px;
  border-radius: 999px; font-weight: 700; font-size: 14px; cursor: pointer; color: var(--texto-suave);
}
.tab-btn.activo { background: var(--navy); color: #fff; border-color: var(--navy); }
.panel-componentes { display: none; }
.panel-componentes.activo { display: grid; gap: 14px; }
.fila-componente {
  display: grid; grid-template-columns: 1fr 1.4fr; gap: 18px;
  background: #fff; border: 1px solid var(--borde); border-radius: var(--radio-chico);
  padding: 18px 22px; align-items: center;
}
.fila-componente b { color: var(--navy); font-size: 15px; }
.fila-componente span { font-size: 14px; color: var(--texto-suave); }
@media (max-width: 640px) { .fila-componente { grid-template-columns: 1fr; } }

/* ---------- Diferenciales ---------- */

.dif-lista { display: grid; gap: 16px; }
.dif-item {
  display: grid; grid-template-columns: 56px 1fr; gap: 20px;
  background: #fff; border: 1.5px solid var(--borde); border-radius: var(--radio);
  padding: 26px 28px; align-items: flex-start;
}
.dif-item .n { font-size: 28px; font-weight: 800; color: var(--cian); background: var(--navy); width: 56px; height: 56px; border-radius: 16px; display: flex; align-items: center; justify-content: center; }
.dif-item h3 { margin-bottom: 8px; }
.dif-item p { font-size: 15px; }

/* ---------- Casos de uso ---------- */

.caso-card {
  background: #fff; border-radius: var(--radio); border: 1.5px solid var(--borde);
  padding: 28px; position: relative; overflow: hidden;
}
.caso-flujo { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 16px; font-size: 13.5px; font-weight: 700; color: var(--azul-oscuro); }
.caso-flujo span.sep { color: #b7c3e6; font-weight: 400; }
.caso-real {
  margin-top: 18px; font-size: 13px; font-weight: 700; color: #4c7d1a;
  display: inline-flex; align-items: center; gap: 6px;
}

/* ---------- Valor ---------- */

.valor-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
@media (max-width: 900px) { .valor-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .valor-grid { grid-template-columns: 1fr; } }
.aviso-honestidad {
  margin-top: 34px; background: rgba(20,80,224,0.06); border: 1.5px dashed rgba(20,80,224,0.35);
  border-radius: var(--radio-chico); padding: 18px 22px; font-size: 14.5px; color: var(--azul-oscuro);
}

/* ---------- Prueba de reutilización ---------- */

.reutilizacion {
  display: grid; grid-template-columns: 1fr auto 1fr; gap: 26px; align-items: center;
  background: #fff; border-radius: var(--radio); border: 1.5px solid var(--borde);
  padding: 40px; box-shadow: var(--sombra-chica);
}
@media (max-width: 760px) { .reutilizacion { grid-template-columns: 1fr; text-align: center; } }
.reutiliza-caja { text-align: center; }
.reutiliza-caja .etiqueta { font-size: 12px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--texto-suave); margin-bottom: 10px; }
.reutiliza-caja .nombre { font-size: 26px; font-weight: 800; color: var(--navy); }
.reutiliza-caja .rubro { font-size: 14px; color: var(--texto-suave); margin-top: 4px; }
.flecha-reutiliza { font-size: 30px; color: var(--azul); }

.reutilizacion-navy { background: rgba(255,255,255,0.05); border-color: rgba(255,255,255,0.16); }
.reutilizacion-navy .etiqueta { color: #8fa3d6; }
.reutilizacion-navy .nombre { color: #ffffff; }
.reutilizacion-navy .rubro { color: #a9bbe6; }
.reutilizacion-navy .flecha-reutiliza { color: var(--cian); }

/* ---------- Roadmap ---------- */

.roadmap { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; position: relative; }
@media (max-width: 860px) { .roadmap { grid-template-columns: 1fr; } }
.roadmap-col { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.12); border-radius: var(--radio); padding: 28px; }
.roadmap-col h4 { color: #fff; font-size: 16px; margin-bottom: 18px; display: flex; align-items: center; gap: 10px; }
.roadmap-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 14px; }
.roadmap-col li { font-size: 14.5px; color: #c3d3f5; padding-left: 18px; position: relative; }
.roadmap-col li::before { content: "—"; position: absolute; left: 0; color: #5876c9; }

/* ---------- Cierre ---------- */

.cierre { text-align: center; }
.cierre-figura { display: flex; justify-content: center; gap: -20px; margin-bottom: 10px; }
.pitch-caja {
  max-width: 720px; margin: 34px auto 0; background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radio); padding: 34px;
  font-size: 17px; color: #dfe9ff; line-height: 1.65;
}

/* ---------- Footer ---------- */

.footer {
  background: var(--navy); color: #90a3d6; padding: 40px 0; font-size: 14px;
  display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px;
}
.footer a { color: #cfdaf7; }

/* ---------- Compañero flotante ---------- */

.companero {
  position: fixed; bottom: 22px; right: 22px; z-index: 150;
  width: 76px; height: 76px;
  transition: transform 0.4s cubic-bezier(.34,1.56,.64,1), opacity 0.4s ease;
  opacity: 0; transform: translateY(30px) scale(0.7);
  pointer-events: none;
}
.companero.visible { opacity: 1; transform: translateY(0) scale(1); }
.companero img { width: 100%; filter: drop-shadow(0 10px 18px rgba(10,23,48,0.35)); }
@media (max-width: 640px) { .companero { width: 56px; height: 56px; bottom: 14px; right: 14px; } }

/* ---------- Reveal on scroll ---------- */

.reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }
.reveal-fila > * { transition-delay: calc(var(--i, 0) * 0.08s); }

/* ---------- Números reales (nada de ROI inventado) ---------- */

.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
@media (max-width: 900px) { .stat-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .stat-grid { grid-template-columns: 1fr; } }
.stat { text-align: center; padding: 26px 16px; background: #fff; border-radius: var(--radio); border: 1.5px solid var(--borde); }
.stat .valor { font-size: 34px; font-weight: 800; color: var(--azul); }
.stat .etiqueta { font-size: 13.5px; color: var(--texto-suave); margin-top: 6px; }